PLACE MARKETING MASTERCLASS #1 - DATA, DATA EVERYWHERE.

Book on this CMS data programme to gain the insight and knowledge into how you collect and use the data within your place marketing organisation – be it a Business Improvement District, DMO, Economic Development Team or Town/City Centre Partnership.

We are proud to have British BIDs as a partner for this event although anyone with an interest in managing a place is welcome. British BIDs members receive a discount.

Programme Overview:

9am - 9:30am
Registration and Coffee

9:30am - 10:00am
Understanding the changing landscape of data rules
James Milligan: Legal and Public Affairs Adviser at the Direct Marketing Association (UK) Ltd

There’s no question: Data today is increasing at an exponential rate, and with it, so are data protection laws worldwide.

Not only is data increasing, but it is changing — growing in variety and velocity. The world’s information is doubling every two years and is flowing in and out of organisations at an unprecedented pace, posing new challenges in data governance.

10:00am - 10:30am
Making Sense of Digital Data
Tim Drye: Managing Director DataTalk (Statistical Solutions) Ltd

We collect all of this data, numerous spreadsheets full of figures and information but how do we use it and what should we do with it? There is no point collecting it if we are not going to use it to guide your business forward. Find out how to make the most of the value your data holds.

10:30am - 11:00am
Comfort Break

11:00am - 11:30am
What is BIG Data really all about?
Matthew Bayfield Founder of TURN2, Optimising the Front Office

We are in the era of big data. With everyone thinking about how it can benefit them, and how they can change the world! Using five stories of brands using big data, we will talk about some of the dangers, and opportunities that household name companies have experienced. The lessons that we can all learn about the pitfalls of treating all data the same are discussed, as are the new forms of data usage (location, GeoSpatial, X-device). We will also look at the role that data has in creating a better planet, with a look at some potential future use cases as we move into a world of machine-machine data.

11:30am - 12:00 NOON
Creativity and Data, Friend or Foe?
Roger Whitelock Creative Director Jacob Bailey

Is creativity fettered by our need to collect data at every point? Hear from Roger, Creative Director of a leading London agency on his experiences and what the future holds for creativity and data.

Noon - 12:15Ppm
Panel Round Up, Q&A
Chaired by Tim Drye

12:15pm - 12:45pm
Network & Nibbles

Leave the session with hands-on skills to take your use of data to the next level straight away.