Using Media Effectively

Using Media Effectively, 7th June, 10:30am - 3pm

This will be a practical session focusing on effective press and social media campaigning. At the end of the session, you will be able to take away tips and information and put them into practice immediately. The session will cover how to plan a community campaign using the highly effective ‘OASIS’ model - making sure everything you do is intelligent, impactful and fits in with your objectives. You will look at how to secure quality coverage in the press - including what makes a ‘newsworthy' story that will cut through the noise. The session will look at how to create content for your social media channels that is interesting, relevant and engaging. You will learn effective ways to approach tv and radio interviews and tips on public speaking.

Tutor - Ray Sadri
This session will be run by Ray Sadri who is an ex BBC journalist and former central government chief press officer - he now helps run community campaigns in the worlds of business and politics.

 

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